Monday, July 20, 2009

The difference is in the beer... advertising test!?

Twin brothers dressed identical go out to a club.



Once there, twin1 orders his favorite beer and twin2 orders something else.



Twin1 has the best time... he spends the night dancing in the middle of the dance floor... everyone seems to be having the greatest time.



Twin2's night is not developing as well, it's too crowded and it's difficult to walk through the crowd. His drink is spilled over... and girls aren't given him the time of day.



The night is over, the twins are back in front of their apartment building but whereas twin2 arrived in a taxi, twin1 is getting off a limo where hands of girls are throwing pieces of papers with numbers on it.



The two twins look at eachother, twin2 looks exactly as he did when he left. Twin1's hair is spiked and he has lipstick on his shirt.



Twin2 asks with his eyes... "How come?" (subtitles)



Twin1 shows him the beer...



Zoom to black...



[Name of beer] period



What do you think? Ideas welcomed!



The difference is in the beer... advertising test!?

cool



The difference is in the beer... advertising test!?

That will only work if presented in a humorous style. People won't connect with the message if you try to present it seriously. People know that a beer can't affect their evening like that but they will laugh if the ad is presented humorously.



The difference is in the beer... advertising test!?

Sounds good to me, have a star.



The difference is in the beer... advertising test!?

i think what's in the bottle matters more to me than corporate propaganda



i've never tried any beer based on a commercial

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